Communications Cover Letter: 3 UK Examples for Charity, In-House and Agency Roles
Each letter answers a specific advert and starts from the organisation's audiences before it talks about the writer. The sentences are short and the results have numbers, because in communications the letter itself is part of the application.
The organisations are fictional. Replace every detail with your own.
Example 1: A Communications Role at a Charity
Ruth has two years running communications for a community music festival and applies for a communications and fundraising officer role at a food bank charity in Sheffield.
Why This Letter Works
The letter describes a complete campaign, its idea, its timing and a result with a point of comparison. A charity director can see straight away what Ruth could do for their own appeal.
The paragraph about three audiences shows a real understanding of the charity. The list of skills, copy, visuals, video and newsletter, reassures on the range a small team needs.
Example 2: Internal Communications In-House
Martin has five years in the communications team of a building society and applies for an internal communications role at a manufacturer with 2,000 staff across six sites.
Why This Letter Works
Martin picks up the real problem in the advert, staff without email, and shows he's already solved it elsewhere, with specific channels and a result measured by a survey. For an internal comms role, there's no stronger evidence.
The third paragraph speaks the language of the shop floor: rota, pay, safety. A head of communications sees someone who can write for that audience.
Example 3: An Account Role at a PR Agency
Callie has four years at a London consumer PR agency and applies for an account manager role at an Edinburgh agency specialising in food, drink and tourism.
Why This Letter Works
Callie describes a launch from start to finish, with the method and a result anyone in an agency can read: 70 pieces of coverage, including two national TV segments. Her contacts in the food and lifestyle press are a direct asset for a food and tourism agency.
The third paragraph shows a real understanding of PR work and sets up the conversation about press trips.
Why an Example Isn't Enough
In communications, your letter is read as if it were something you'd written for a client. Copy one and it mostly proves you can copy. Under your name, Martin's letter still talks about a building society and a staff survey that rose from 43% to 69%. Those are his results.
Tailoring means starting from the organisation, its audiences and its channels, then picking the campaign or project from your experience that's closest to what the advert needs. Tell it in three sentences, with a result.
Our cover letter generator starts from your CV and the advert you paste in, and writes a letter for that job.
Your Letter, Written for the Job You Want
Create a free account, add your CV, answer a few questions about what you're after, then paste the job ad, and we'll write the letter from your background and what the employer is asking for. On your first application the cover letter is free, download included.
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What Communications Recruiters Look At
Your writing first: clear sentences, no jargon, no mistakes. Then a campaign or project with its result: donations, readership, coverage, audience. The audiences and channels you know. And an understanding of the organisation's own audiences, which in a charity or a public body are rarely those of an ordinary company.
Charity, In-House or Agency
At a charity, show your range and your ability to do a lot with a little. In-house, your grasp of internal and external audiences and how you work with senior leaders. At an agency, your pace, your contacts and how you juggle several clients at once.
Common Mistakes
Claiming "excellent written communication skills" in a letter that doesn't show them. Listing tools without saying what you did with them. Going over a page, which for a communications role is already a signal. For the overall structure, our guide on how to write a cover letter takes you through it step by step.
Prepare for the Interview
We don't have an interview page for this exact job. The closest is our Communications Manager page, with the questions that come up most and tips on how to answer them.
Communications Manager