Marketing Cover Letter: 3 UK Examples, From Assistant to Manager
Each letter answers a specific advert and talks about the brand and its customers before it talks about the writer. Every result has its context, because marketing recruiters know how to read a number that's been stripped of it.
The employers are fictional. Replace every detail with your own.
Example 1: A Marketing Assistant After a Placement Year
Abi has just graduated in Marketing after a placement year at a craft brewery and applies for a marketing assistant role at a garden furniture brand in Bristol.
Why This Letter Works
Abi takes the four tasks in the advert and shows she's already done each one. The open rate has a number and two specific actions behind it, which a marketing manager can check at interview.
The idea about the acacia range shows she's read the catalogue and has something concrete to suggest. For a first role, that's a simple way to stand out without overdoing it.
Example 2: A Digital Marketing Executive for an Online Shop
Lewis has three years running paid campaigns for an online sports nutrition brand and applies for a digital marketing executive role at an online camping and outdoor retailer in Leeds.
Why This Letter Works
The result comes with everything that makes it believable: a budget, a method, a before and after, a time period, and "on the same budget". A head of e-commerce recognises someone who manages profitability, not just traffic.
The third paragraph shows Lewis knows the shop's customers and suggests an angle for a campaign. Offering to show the dashboards sets up the interview.
Example 3: A B2B Marketing Manager
Kerry has led marketing at an industrial sensor manufacturer for five years and applies for a marketing manager role at a software company for veterinary practices in Cambridge.
Why This Letter Works
Kerry sets out a starting point, the actions taken and a result, which is exactly what a chief executive wants to hear from a marketing manager. The 40% of pipeline shows marketing serving sales, not just visibility.
The comparison between industrial buyers and veterinary practices shows an understanding of how the customers buy, and leads to a first concrete step.
Why an Example Isn't Enough
In marketing, a copied letter gets spotted all the faster because the people reading it write to persuade for a living. Copied under your name, Lewis's letter still talks about cutting cost per order from £21 to £13 for a sports nutrition brand. That's his result.
Tailoring means starting from the brand, its market and its customers, then picking the result from your experience that's closest to what the advert asks for. Explain how you got it, and offer one first idea for the brand.
Our cover letter generator starts from your CV and the advert you paste in, and writes a letter for that job.
Your Letter, Written for the Job You Want
Create a free account, add your CV, answer a few questions about what you're after, then paste the job ad, and we'll write the letter from your background and what the employer is asking for. On your first application the cover letter is free, download included.
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Which Results to Use
The ones that match the role: open rates and subscribers for content, cost per order or return on ad spend for acquisition, leads and share of revenue for B2B. Give the time period, the starting point and what you did. A number without a method won't convince a marketing recruiter.
Suggest an Idea, Without Overdoing It
One specific observation about the brand, a campaign, a catalogue or the website, followed by a one-line suggestion, shows you've done the work. A full marketing plan in the letter, on the other hand, can read as judging the current team before you've met them.
Common Mistakes
"Passionate about marketing" or "creative" without one example. Listing every tool on the market. Talking about "360-degree strategy" without saying what you did. For the overall structure, our guide on how to write a cover letter takes you through it step by step.
Prepare for the Interview
We don't have an interview page for this exact job. The closest is our Marketing Manager page, with the questions that come up most and tips on how to answer them.
Marketing Manager